21st Oct 2020
SENTRY Products Group™ Launches New Domain Name, Hires Public Relations Group
Virginia Beach, Va. (October 2020) – SENTRY Products Group™, a leading manufacturer and distributor of products designed for the specific needs of elite forces, military, law enforcement, and the shooting sports markets, announce a new domain name for the company’s website. The previous domain, Sentryltp.com and ecommerce platform, Hexmagstore.com, will continue to redirect to the new domain, SENTRYTactical.com.
“We feel the new SENTRYTactical.com domain is more descriptive of who we are as a company and the customers we serve,” Terry Naughton, President of SENTRY Products Group, explained. “This past year has presented new challenges on how our company goes to market and communicates with our dealers and our end users. As we leverage our success in the commercial market to gain market share in the law enforcement and military communities, we are incorporating new marketing efforts that include dedicated staff, new marketing materials and content, and of course, new product offerings for 2021.”
In addition to the new domain name, new hires in strategic marketing and sales positions, SENTRY Products Group has signed Laura Burgess Marketing (LBM) to assist with public and media relations, and other marketing functions as the company continues its growth pattern.
“We at LBM are thrilled to be working with the SENTRY Products Group team,” Laura Burgess, President of LBM, said. “We are familiar with many of the products, from our previous experience with these brands, and have worked with the team members in other pursuits. We look forward to helping SENTRY Products Group aim for the next level of market awareness and sales growth.”
About Laura Burgess Marketing:
Laura Burgess Marketing provides public relations and marketing communications to companies within the law enforcement, tactical, military, shooting sports, and outdoor markets. Laura Burgess, an industry veteran, and staff have over 40 years of combined experience in PR, marketing, social media, and content development. Laura Burgess Marketing’s current client list includes Big Horn Armory, Cimarron Firearms Company, EAA Corporation, GALLS, Innovative Forensic, MasterPiece Arms Inc., Morphix Technologies, Othram Inc., Shell Shock Technologies, Shooting-Performance with Mike Seeklander, Steinel Ammunition, and Tasmanian Tiger®. Laura Burgess Marketing is headquartered in New Bern, North Carolina, with a satellite office in Florida