SENTRY Products Group™ Launches 2021 Product Catalog
The new 2021 SENTRY Products Group™ Catalog features all the popular products, and new entries, for SENTRY Hexmags, SENTRY Gunnar Plate Carrier and accessories, SENTRY slings, SENTRY optic and firearm covers, SENTRY Solutions cleaning and lubrication products, new bags and packs, and introducing a new line of SENTRY holsters.
Virginia Beach, Va. (August, 2021) –SENTRY Products Group™, a leading manufacturer and distributor of products focused on protection, storage, and transportation of outdoor, military, and law enforcement equipment, have launched their 2021 Catalog on their website at www.sentrytactical.com.
The 56-page, full-color catalog features a growing product line-up that reflects SENTRY’s commitment to delivering products that protect the professional law enforcement, military, security, first responders, and responsible citizens, as well as, protecting their essential gear against some of the harshest elements in the environment. SENTRY’s expanded facilities and capabilities have also yielded new categories such as an injection-molded holster line. With many of the SENTRY products having been originally developed for warfighters, product evolution continues to demonstrate SENTRY’s mission to integrate actual field and combat experience into the design and manufacturing of their multiple product lines.
“During 2020, SENTRY saw unprecedented demand and growth for our products,” Terry Naughton, president of SENTRY Products, commented. “In response, SENTRY has opened a new facility, specifically for our injection-molded products, of which our EDC holsters are out of, and we are expanding our Special Operations Division to better serve our law enforcement and military customers.”
In the popular SENTRY Hexmag category, the new Carbon Senthex™ AR-15 magazines are two to three times stronger and 20 percent lighter than traditional polymer magazines. SENTRY’s Gunnar™ Series patent-pending plate carrier is now available in a lightweight, modular, low-profile design featuring SENTRY’s own 1080-2 Modular Array mounting platform.
SENTRY expands their sling line with a new Fixed Stock Multi-Point Sling and a Quick Disconnect 2-to-1 sling. Along with the SENTRY Single Point sling, all are now available.
Another product line with military pedigree is SENTRY’s Scopecoat line of neoprene optics covers, used by special forces and tactical operators around the world for its ability to protect optics from the elements and damage while storing or transporting gear. SENTRY took the neoprene material to the next level and designed a series of firearms covers to protect guns, slides, barrels, and even binoculars.
SENTRY is proud to enter the holster community with a line of adjustable-mounted, injection-molded polymer holsters featuring a sleek design made for all-day comfort and functionality. Six new holsters and an injection-molded double-mag pouch are set to be available in June 2021.
SENTRY Solutions, a product line developed for the special needs of the US Navy SEALs, uses dry lubrication to clean and protect firearms, knives, and tools, as well as increase reliability and accuracy in firearms.
SENTRY has increased their bag and pack offerings, available in September 2021, to include the Sentinel Range Bag for pistols and three new packs: the Lightweight Tracker™ pack, the Lightweight 3-Day pack, and the Barrage 3-Day pack.
SENTRY Products continues to advance the science of protection to a variety of products to enhance mission success for the men and women who go in Harm’s Way to protect our country, properties, and our lives.
Visit us on the Sentry Hexmag Facebook page and the Sentry Hexmag Instagram page.
To learn more about SENTRY Products Group, contact us at info@sentryltp.com or visit sentrytactical.com.
About SENTRY Products Group, LLC™:
SENTRY Products Group™ is headquartered in Virginia Beach, Virginia. The company designs, manufactures, and distributes a growing line of innovative products supporting Military, Law Enforcement, and Shooting Sports markets. Product families include Tactical Nylon - plate carriers, belts, pouches, and accessories; Bags and Packs, Firearm Covers for handgun and long guns, Magazines, and On-Gun Accessories branded SENTRY Hexmag; Optic Covers branded SENTRY Scopecoat®, and the dry lubrication system of SENTRY Solutions. With an innovative product portfolio backed by US and International patents, SENTRY backs all of their products with a hassle-free Lifetime Warranty to protect your investment. “Live to Protect.”
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Virginia Beach, Va. (January 2021) – Founder and CEO of SENTRY Products Group, LLC™, Mike Noell, spent some time with The Mentors Radio host and fellow entrepreneur, Tom Loarie, on a podcast on Jan. 6, 2021.
The Mentors Radio features three entrepreneurial CEOs hosting top-performing innovators, advisors, entrepreneurs, and CEOs from around the globe. The podcasts provide listeners with the backgrounds and stories behind some of the most successful brands and companies. Digging into their guests’ life stories, The Mentors Radio hosts reveal the business practices, life lessons, and sometimes, difficult decisions leaders make every day.
On Jan. 6, 2021, The Mentors Radio host, Tom Loarie, spoke with Mike Noell, former Navy SEAL, former founder and CEO of BLACKHAWK!, and current founder and CEO of SENTRY Products Group, LLC, based in Virginia Beach, Virginia.
Host Tom started right off by asking Mike about his “Aha!” business moment. Mike’s moment came while as a Navy SEAL during the first Gulf War in 1991. His SEAL unit was teamed up with Marines on a mission of deep reconnaissance and to provide the Kurdish people with humanitarian relief at the southern border of Turkey during the no-fly initiative established by the US. Wearing loaded packs weighing over 100 lbs., he and his team inserted via helicopters 60 kilometers into Northern Iraq. As fate would have it, the strap on Mike’s backpack broke and took him down with the fallout. A Bouncing Betty mine greeted him, just inches from where he fell. What could have been a catastrophe to him and his team, became Mike’s “come to Jesus” moment where he decided that if he got out of there alive, he would create gear that would never fail a warfighter. This would be the birth of BLACKHAWK!
For many in the military, and specifically the special operations groups, the BLACKHAWK! brand was the epitome tactical gear brand in the world for over a decade and was synonymous with superior mission-designed products. In April of 2010, the company was purchased by ATK. The resounding success of the BLACKHAWK! brand and eventual sale, left many in the industry assuming Mike Noell had successfully retired from the highly competitive world of designing and manufacturing gear.
Mike’s history as a competitive athlete (swimming) and competitive sailor, combined with his service as a Navy SEAL prepared him for a high-octane life, so retirement was not an option. This year marks the fifth year of SENTRY Products Group and the year Mike believes the brand will show significant growth in the marketplace, through their combined efforts of product launches, marketing, and sales. SENTRY Products Group is just the latest entrepreneurial passion of Mike and his team of former BLACKHAWK! executives to showcase and bring a variety of products to the market for law enforcement, military, security, and outdoor communities.
His years as a Navy SEAL had provided Mike with some of the critical skills he would take into the business world, such as to never quit, that failure is not an option, and to not try, but do. Combined with his father’s experience as a problem solver and entrepreneur, Mike’s initial endeavor into the cut and sew business for his military pals was not easy. “We started in a garage. All the gear that our guys were using was old and out of date with all the new electronics that they started to carry in the field. They needed new pouches and load-bearing systems. It was a time of transitioning out of the Vietnam era and into today where our special operators and specifically the Navy SEALS needed to accomplish their missions better and faster, and gear was critical to their success.”
BLACKHAWK! grew and over the years, Mike brought on a team of experts in their chosen fields that took the brand to the very top of its category in brand awareness, customer loyalty, and sales figures. After over a decade, Mike realized that to continue the rapid growth and technologies required to keep the company at the top spot, a financial partner was essential. Instead of a partner, the company was sold and Mike quietly went into a semi-retirement state.
“I didn’t have a good work-life balance and running a company like BLACKHAWK! was a 24/7 job. I took some time with my family and to regroup,” Mike reflected when asked by the host how he brought balance into his life. “My passion is in helping those on the line by providing them with the tools they need to make their missions successful, so after some time for reflection, I jumped back into the business world with SENTRY Products Group. At SENTRY, I now have the A-team from BLACKHAWK!, and over the past five years we have made four acquisitions, brought back our production facilities, and have some great new and innovative products lined up for release.”
Mike wrapped up his hour-long interview by telling listeners that what drives him is his customer base and what he and his team can do to make their jobs and lives more successful. “Find your passion and pursue it.”
To hear the full podcast and SENTRY Products Group CEO Mike Noell talk about what he learned from his time with the Navy SEALS and as a founder of two highly innovative companies, visit www.thementorsradio.com.
About SENTRY Products Group, LLC™:
SENTRY Products Group is headquartered in Virginia Beach, Virginia. The company designs, manufactures, and distributes a growing line of innovative products supporting Military, Law Enforcement and Shooting Sports markets. Product families include Tactical Nylon - plate carriers, belts, pouches and accessories; Bags and Packs, Firearm Covers for handgun and long guns, Magazines and On-Gun Accessories branded SENTRY Hexmag; Optic Covers branded SENTRY Scopecoat®, and the dry lubrication system of SENTRY Solutions. With a innovative product portfolio backed by US and International patents SENTRY backs all of their products with a hassle-free Lifetime Warranty to protect your investment. “Live to Protect.”
Visit us on Sentry Hexmag Facebook page and our Sentry Hexmag Instagram page. You can also find us on our Sentry Products Group Facebook page and Sentry Products Group Instagram page.
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Virginia Beach, Va. (May 2021) - SENTRY Products Group™, a leading manufacturer and distributor of products focused on protection, storage, and transportation of outdoor, military, and law enforcement equipment, is proud to announce the expansion of its Special Operations Division and the hiring of retired Navy SEAL Command Master Chief, Will Dewilde.
The Special Operations Divisions (SOD) focuses on building relationships and supporting the development and distribution of SENTRY products across the military and law enforcement channels. “I had worked directly with Will both as a US Navy SEAL and after he had joined the private sector, it was clear that his exceptional leadership skills along with his ability to forge relationships throughout the SOF community made him a logical choice to lead the expanding SOD team” Mike Noell, Founder and CEO of SENTRY Products Group, explained. “We are excited to have him on board as this role is critical to translating the needs of the end user to our product development and production teams. Our endpoint vision is to simple; to create and supply the best, to the best.”
Command Master Chief Dewilde retired from the United States Navy in 2017 after serving more than 30 years in various operational and strategic leadership roles across USSOCOM. He has completed 17 overseas deployments and has planned and led numerous sensitive national combat and crisis response missions worldwide. His operational assignments and executive level leadership tours include the Naval Special Warfare Development Group (DEVGROUP), SEAL Team Two, Joint Special Operations Command (JSOC), United States Special Operations Command (SOCOM), Naval Special Warfare Center and Naval Special Warfare Group Two. He has been awarded the Silver Star and four Bronze Stars for Valor along with many other medals and various unit and campaign awards. Prior to joining SENTRY, he served as Vice President of Operations for The Honor Foundation (THF), a nationwide educational institution assisting U.S. Special Operations service members in their career transitions.
Dewilde added: “it’s a privilege to be able to continue to serve the military and law enforcement communities as part of a team that is dedicated to designing, manufacturing, and distributing the very best and most innovative products in the industry. I really embrace SENTRY’s vision of ‘Live to Protect’ it represents the passion of our people, the products we create and sums up what we bring to the customer through the SOD Division”.
Over the next 18 months SENTRY will scale the SOD division with representatives in locations across the US and International. If you are interested in acquiring SENTRY products, or becoming a dealer we can be reached at info@sentryltp.com.
About SENTRY Products Group, LLC™:
Headquartered in Virginia Beach, Virginia with distribution worldwide, SENTRY designs, manufactures, and distributes products focused on protection, storage, and transportation of Outdoor, Military, and Law Enforcement equipment. To learn more about SENTRY Products Group, visit sentrytactical.com.
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SENTRY Products Group™ Hires Marketing Manager
Tom Norris joins the team at SENTRY Products Group™ as the new Marketing Manager.
“We had worked with Tom in the past and are thrilled to have him join the team under the SENTRY Products Group banner,” Terry Naughton, President of SENTRY Products Group, stated. “This year has brought new challenges to our marketing efforts, and bringing Tom aboard is a significant step towards our commitment to supporting our customers and dealers with relevant marketing materials. Tom brings with him an exceptional level of graphic design and communications skills that will bring our marketing efforts to new levels in the markets we serve. His first project of was the re-launch of our web site www.sentrytactical.com, which has been very successful. As SENTRY continues to grow, it is imperative that our marketing is able to identify and reach our customers. Tom is the right person to spearhead those initiatives.”
Norris is a graduate of Old Dominion University with a degree in Design and Visual Communications. He brings with him extensive experience in developing marketing and branding concepts for catalogs, consumable packaging, photography for brand and lifestyle, and developing rebranding and branding campaigns. In his new role with SENTRY Products Group, Norris will develop and initiate marketing strategies that will increase brand recognition within the law enforcement, military, and outdoor enthusiast communities. He will be responsible for growing the overall brand image through SENTRY Products Group sales collateral, advertising, social media, videos, and more.
“I’m excited to work with my former colleagues again! It’s a great team of people and they create great products. As a veteran, it’s really important to me to believe in the products we make for the people serving on the front line and there is no doubt that sentiment is shared by everyone here at SENTRY. I’m looking forward to this opportunity to work with a brand that has such strong integrity to its people and its products,” Norris added.
About SENTRY Products Group, LLC™:
SENTRY Products Group is headquartered in Virginia Beach, Virginia. The company designs, manufactures and distributes a growing tactical nylon product line, including the Gunnar Series Plate Carrier and accessories; the hybrid SENTRY Hexmag® magazine combining the best attributes of metal and polymer technologies, SENTRY Scopecoat® protective neoprene covers for optics, and the SENTRY Slideboot™ neoprene firearms slide covers; SENTRY firearms grips, bags and gear, and the dry lubrication system of SENTRY Solutions, protecting our warfighters’ weapons and gear for decades in the most extreme environments. SENTRY Products backs all of their products with a hassle-free Lifetime Warranty to protect your investment. “Live to Protect.”
To learn more about SENTRY Products Group, visit sentrytactical.com.
About SENTRY Products Group, LLC™:
SENTRY Products Group is headquartered in Virginia Beach, Virginia and designs, manufactures and distributes gear and accessories for customers in the law enforcement, military, and outdoor markets.
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The Next Gen AR-15 Mag from SENTRY Products Group™
The SENTRY™ Hexmag Carbon Fiber AR-15 Mag uses a proprietary blend of Carbon Fiber for a stronger, lighter AR-15 magazine.
Virginia Beach, Va. (February 2021) – After the acquisition of the Hexmag brand in 2017 SENTRY Products Group set out to refine and expand their magazine and on gun accessory line. The most recent advancement is SENTRY’s Carbon Fiber AR-15 magazine, made from a proprietary carbon fiber composite blended with our Polyhex2polymer, offering exceptional durability and consistent performance. While Hexmag’s polymer magazines are known for exceptional reliability and resiliency, the introduction of Carbon Fiber significantly increases the overall strength and rigidity which further enhances performance. An added benefit to the end user is that Carbon Fiber reduces total weight by 20 percent over the standard magazine.
As with all Hexmag products the new Carbon Fiber AR-15 Mag features the patented Hexture pattern for confident and positive grip, no matter the environmental conditions. With the industry’s first tool-less takedown design, the magazines can be easily cleaned and maintained. A heat-treated stainless-steel spring eliminates corrosion and resists fatigue even while loaded for long periods of time. Customization can be done through Hexmag’s True-Riser system to create State compliant 10, 15, and 30-round configurations; and with the SENTRY HexID color identification system, the user can quickly identify caliber and ammo type through the coded safety system featuring high visibility followers and latch plate.
Available in black with an MSRP of $21.99 you can find this product through Midway, RSR and the SENTRY’s web site http://www.sentrytactical.com
Visit us on the Sentry Hexmag Facebook page and the Sentry Hexmag Instagram page.
To learn more about SENTRY Products Group, contact us at info@sentryltp.com or visit sentrytactical.com.
About SENTRY Products Group, LLC™:
SENTRY Products Group™ is headquartered in Virginia Beach, Virginia. The company designs, manufactures, and distributes a growing line of innovative products supporting Military, Law Enforcement, and Shooting Sports markets. Product families include Tactical Nylon - plate carriers, belts, pouches, and accessories; Bags and Packs, Firearm Covers for handgun and long guns, Magazines, and On-Gun Accessories branded SENTRY Hexmag; Optic Covers branded SENTRY Scopecoat®, and the dry lubrication system of SENTRY Solutions. With an innovative product portfolio backed by US and International patents, SENTRY backs all of their products with a hassle-free Lifetime Warranty to protect your investment. “Live to Protect.”
Mike Fogelman MCPO SEAL USN Retired
Virginia Beach, Va. (October 2020) – SENTRY Products Group™, a leading manufacturer and distributor of products focused on the military, law enforcement and shooting sports markets, is proud to announce the launch of the new Special Operations Division and the hiring of retired Navy SEAL Master Chief, Mike Fogelman, to grow military and law enforcement sales.
“The Special Operations Division’s goal is to forge relationships within the military and law enforcement communities and Mike Fogelman is the right candidate to lead that initiative,” Terry Naughton, President of SENTRY Products Group, explained. “Mike brings with him a tremendous amount of experience providing a vital link between SENTRY’s products, our customers’ requirements and our product development team. Mike will also be instrumental in setting the foundation to expand the Special Operations Division across the country.”
Fogelman served for five years as a Navy SEAL Operator at SEAL Team One and then went on to serve at Naval Special Warfare Development Group (DEVGRU) for fifteen years before becoming a Master Chief in 2009. Fogelman’s operational experience combined with his experience in government contracting training within the industry will provide SENTRY Products Group with valuable insight and resources to grow the brand in the marketplace.
“I am delighted to bring my experience to the table to help SENTRY grow the product line and employ more special mission experts (SME’s). At the end of the day it’s imperative that we provide great products to the warfighters, and I intend to bring in the best former operators we can find. I’m happy to be on board at SENTRY Products Group. SENTRY is comprised of a tremendous group of dedicated professionals with exceptional products to sell,” Fogelman added.
About SENTRY Products Group, LLC™:
SENTRY Products Group is headquartered in Virginia Beach, Virginia. The company designs, manufactures and distributes a growing tactical nylon product line, including the Gunnar Series Plate Carrier and accessories; the SENTRY Hexmag® magazine, SENTRY Scopecoat® protective neoprene covers for optics, and the SENTRY Slideboot™ neoprene firearms slide covers; SENTRY firearms grips, bags and gear, and the dry lubrication system of SENTRY Solutions, protecting our warfighters’ weapons and gear for decades in the most extreme environments. SENTRY Products backs all of their products with a hassle-free Lifetime Warranty to protect your investment. “Live to Protect.”
To learn more about SENTRY Products Group, visit sentrytactical.com.
FOR IMMEDIATE RELEASE
SENTRY Products Group™ Launches New Domain Name, Hires Public Relations Group
All the great tactical gear and accessories are now found at SENTRYTactical.com. SENTRY Products Group brings on Laura Burgess Marketing as part of the company strategy to grow market share.
Virginia Beach, Va. (October 2020) - SENTRY Products Group™, a leading manufacturer and distributor of products designed for the specific needs of elite forces, military, law enforcement, and the shooting sports markets, announce a new domain name for the company’s website. The previous domain, Sentryltp.com and ecommerce platform, Hexmagstore.com, will continue to redirect to the new domain, SENTRYTactical.com.
“We feel the new SENTRYTactical.com domain is more descriptive of who we are as a company and the customers we serve,” Terry Naughton, President of SENTRY Products Group, explained. “This past year has presented new challenges on how our company goes to market and communicates with our dealers and our end users. As we leverage our success in the commercial market to gain market share in the law enforcement and military communities, we are incorporating new marketing efforts that include dedicated staff, new marketing materials and content, and of course, new product offerings for 2021.”
In addition to the new domain name, new hires in strategic marketing and sales positions, SENTRY Products Group has signed Laura Burgess Marketing (LBM) to assist with public and media relations, and other marketing functions as the company continues its growth pattern.
“We at LBM are thrilled to be working with the SENTRY Products Group team,” Laura Burgess, President of LBM, said. “We are familiar with many of the products, from our previous experience with these brands, and have worked with the team members in other pursuits. We look forward to helping SENTRY Products Group aim for the next level of market awareness and sales growth.”
About SENTRY Products Group, LLC™:
SENTRY Products Group is headquartered in Virginia Beach, Virginia. The company designs, manufactures and distributes a growing tactical nylon product line, including the Gunnar Series Plate Carrier and accessories; SENTRY Hexmag® magazine, SENTRY Scopecoat® protective neoprene covers for optics, and the SENTRY Slideboot™ neoprene firearms slide covers; SENTRY firearms grips, bags and gear, and the dry lubrication system of SENTRY Solutions, protecting our warfighters’ weapons and gear for decades in the most extreme environments. SENTRY Products backs all of their products with a hassle-free Lifetime Warranty to protect your investment. “Live to Protect.”
To learn more about SENTRY Products Group, visit sentrytactical.com.
About Laura Burgess Marketing:
Laura Burgess Marketing provides public relations and marketing communications to companies within the law enforcement, tactical, military, shooting sports, and outdoor markets. Laura Burgess, an industry veteran, and staff have over 40 years of combined experience in PR, marketing, social media, and content development. Laura Burgess Marketing’s current client list includes Big Horn Armory, Cimarron Firearms Company, EAA Corporation, GALLS, Innovative Forensic, MasterPiece Arms Inc., Morphix Technologies, Othram Inc., Shell Shock Technologies, Shooting-Performance with Mike Seeklander, Steinel Ammunition, and Tasmanian Tiger®. Laura Burgess Marketing is headquartered in New Bern, North Carolina, with a satellite office in Florida.
FOR IMMEDIATE RELEASE
Sentry Product Group introduces Lightweight Gun Protection - The Armadillo
Virginia Beach, Virginia, (January 9, 2017) - Sentry Products Group, the industry leader in protection, transport and storage of optics extends its product line with the lightweight water resistant Armadillo.
“The concept came from a call with a customer whose slung rifle fell into the snow during an elk hunt,” stated Eric Yeates, Vice President Research and Development for Sentry. “While their Scopecoat cover kept the optic clear, they asked if anything was available to protect the rifle. We looked to technology from the apparel industry and created a lightweight product that would work with a slung weapon,” concluded Yeates.
Enter the Armadillo. A packable cover that accommodates Rifle, Shotgun or AR regardless of accessory configuration. Constructed of lightweight, water resistant material the Armadillo fits from muzzle to butt stock and works with all sling types, offering protection from the elements, even while shouldered. The stretch fabric and adjustable draw string forms the Armadillo to the weapons unique configuration. Once removed it folds to the size of a deck of cards for storage in the hunting vest or range bag.
While great for use in the field, the Armadillo also protects your valuable firearms and optics during transport and storage. The soft brushed interior eliminates friction wear marks in transport and eliminates collateral damage from exposed bolts, laser devices, optics and lights while retrieving, or arranging weapons in the safe.
If you are interested in becoming a Distributor, Dealer, OEM Customer or to request an appointment to preview our new products including the Armadillo at SHOT Show, January 17-20, 2017 (Booth #614) please contact us at (877) 726-7328.
About SENTRY Products Group, LLC. Headquartered in Virginia Beach, Virginia with distribution world-wide SENTRY designs, manufactures and distributes products focused on protection, storage and transportation of Outdoor, Military and Law Enforcement equipment.
SENTRY Products Group, LLC
“Live To Protect”
2697 International Parkway, Suite 4-230
Virginia Beach, VA 23452
Phone: 877 726-7328
E-mail: Info@SentryLTP.com
Web: SentryLTP.com
FOR IMMEDIATE RELEASE
MIKE Noell, Founder and CEO of BLACKHAWK! forms:
SENTRY Products Group
“Live To Protect”
Virginia Beach, Virginia, January 1st, 2017
When you take four executives from an industry leader like BLACKHAWK! and give them a blank page, you can expect product advancement and rapid growth. Mike Noell, a former U.S. Navy SEAL and Founder / CEO of BLACKHAWK! has partnered with his Executive Team; Terry Naughton, Scott Ferros and Eric Yeates to form SENTRY Products Group, LLC
Over the past 18 months, the group has acquired three industry brands; Scopecoat, Slideboot and Sentry Solutions. “Each of the acquisitions operated in a very defined space, and we knew we needed to develop the master brand to house and expand product lines as we had done in the past at BLACKHAWK!” stated Noell. “The creation of SENTRY Products Group with the tag line “Live To Protect” was something the team felt defined our mission well; the protection, storage and transport of Outdoor, Military, Law Enforcement Equipment.”
As Noell was evaluating additional acquisition options for the group, the SENTRY Executive team worked to move, consolidate and stabilize the brands by building the internal operating systems to support future growth. Distributors, dealers and OEM partners have recognized these changes, and the group has seen consistent growth in U.S. and international markets. As part of a multi-pronged growth plan, now is the time to utilize the team’s extensive manufacturing expertise.
“We have taken the opportunity to re-open the facility which housed the original Michael’s of Oregon (Uncle Mike’s) factory in Boise, Idaho, and have begun to rehire our former BLACKHAWK! crew,” commented Noell. “ Our Boise facility will support all U.S.A. manufacturing, global sourcing and distribution. The Virginia Beach facility will be headquarters and all other functional departments. I am thrilled to be putting our team back together.”
“The mission now is to serve our industry and customers to the best of our ability and grow as quickly as possible so we can bring everyone back,” said Terry Naughton, President.
At the 2017 SHOT Show, to be held January 17-20 in Las Vegas, Nevada, Booth #614, SENTRY will highlight newly designed products in categories such as bags, packs, belts, scope covers, gun covers and gun-cleaning technology, along with the new branding of SENTRY.
“We wanted to start with the products our distribution and OEM partners requested first. These products link us back to previous developments with updated materials and manufacturing technologies. We are having a blast working together again. We are back! Our head is down, and we are focused. Additional products and category offerings will follow.” stated Eric Yeates, VP Product Development.
If you are interested in becoming a distributor, dealer, OEM customer, or would like to request an appointment to preview the new products at SHOT Show, please contact us at (877) 726-7328.
SENTRY Products Group, LLC
“Live To Protect”
Address: 2697 International Parkway, Suite 3-140
Virginia Beach, Virginia 23452
Phone 877 726 7328
E-mail: Info@SentryLTP.com
Web: SentryLTP.com
FOR IMMEDIATE RELEASE
Scopecoat®, Safeguarding Optics since 1994, Under New Ownership
Terry Naughton, former VP of BLACKHAWK!, assumes operations and ownership with impressive expansion goals for unique scope, bino and barrel protection product line.
Phoenix, AZ (September 2015) - Scopecoat® LLC, makers of patented optics protection for transportation and storage, is now under the ownership of Terry Naughton, a 15-year veteran of the shooting sports and tactical industries.
The company was originally founded by Dan Evans in 1994. After damaging a scope while removing it from his safe, Evans realized there had to be a better method to protect high value optics. Using a high quality neoprene laminated with nylon, he created a custom fit for the optic. Evans’ new creation or “scope coat” protected the scope from dings, scratches, debris and as a plus, the neoprene naturally wicked moisture and condensation from the optics. Over the years, the product line has increased to include Binobib and Barrel Boot lines.
Naughton, who assumed ownership in August 2015, has a proven track record of growing markets and increasing sales. Previous positions include Vice President of Sales for Alpha Industries, Director of International Sales for ATK and Vice President Marketing of BLACKHAWK! where he integrated a family of brands under the BLACKHAWK! banner, developed B2B and B2C marketing strategies, and as a member of the senior management team, lead the successful sale and acquisition of BLACKHAWK! by ATK.
“Having grown the Scopecoat® product line from the garage to worldwide acceptance, I feel confident that Terry is the best ambassador to carry the brand forward into new directions and new markets,” Dan Evans commented.
Terry Naughton, new owner and President of Scopecoat® responded, “I have been a fan of the brand and have used Scopecoat® on all my optics for years. I am excited to continue the strong tradition of providing ‘The World’s Best Optics Protection’ to our Military, LE and the Shooting Sports Market.”
Over the next several months, Naughton will move the company from its current location in Phoenix, Arizona, to Virginia Beach, Virginia. All production will continue to be made in the U.S.A.
Scopecoat® is expanding and dealer inquiries are welcome. Interested dealers can contact Scopecoat® via email at – info@scopecoat.com, or by calling 1 (877) 726-7328.
About Scopecoat®, LLC:
Scopecoat®, founded in 1994, designs and manufactures patented protective covers for sporting, combat, law enforcement, tactical optics and more. Scopecoat® protective covers are constructed of the highest quality neoprene, laminated with nylon to safeguard scopes and optics from dust, dirt, dings, scratches and moisture. 100% Made in the U.S.A. www.scopecoat.com
FOR IMMEDIATE RELEASE
Scopecoat® Adds Sentry Solutions to its Growing Product Lines
Scopecoat®, LLC, the world’s eader in optics protection, purchases the leader in dry film technology, Sentry Solutions.
Virginia Beach, Va. (March2016) - Scopecoat® LLC, makers of patented optics
protection for transportation and storage, has acquired Sentry Solutions, out of Wilton, New Hampshire.
Sentry Solutions, a family-owned and operated business, was founded 40 years ago. Using dry film technology to combat corrosion, friction and wear, Sentry Solutions’ oil-free products were quickly adapted by the Navy SEALs to protect firearms and gear from the extreme environments of combat.
Sentry Solutions is best known for their TUF;CLOTH™ that delivers a micro;bonding oil;free shield and on a spill-proof, long;lasting, lint;free impregnated cloth in a resealable pouch.
“Sentry Solutions products fit perfectly into our business model,” Eric Yeates, VP of Product Development for Scopecoat® said. “Protection for your firearms investments is our focus. Scopecoat®, our founding company, develops products to protect valuable optics and Slideboot protects handguns while in transport or storage. Now, with the addition of Sentry Solutions to our company, we can say we are protecting your firearms from the inside out.”
Sentry Solutions production, distribution and marketing are relocating to the Scopecoat® headquarters located in Virginia Beach, Virginia.
Scopecoat® is expanding and dealer inquiries are welcome. Interested dealers can contact Scopecoat®
via email at info@scopecoat.com or by calling 1 (757) 689-6064.
About Scopecoat®, LLC:
Scopecoat®, founded in 1994, designs and manufactures patented protective covers for sporting, combat, law enforcement, tactical optics and more. Scopecoat® protective covers are constructed of the highest quality neoprene, laminated with nylon to safeguard scopes and optics from dust, dirt, dings, scratches and moisture. 100 percent Made in the U.S.A. Slideboot and Sentry Solutions are brands developed, manufactured and marketed by Scopecoat®, LLC. www.scopecoat.com
FOR IMMEDIATE RELEASE
Scopecoat® Acquires Slideboot
Scopecoat®, LLC, the world’s leader in optics protection has purchased Slideboot, an American company producing slide covers for handguns.
Virginia Beach, Va. (December 2015) - Scopecoat® LLC, makers of patented optics protection for transportation and storage, has announced its acquisition of Slideboot, a handgun slide cover company owned by Gunhugger Enterprises, LLC of Phoenix, Arizona.
Slideboot was developed to eliminated the need for gun rugs or traditional plastic boxes when transporting handguns to the range, in the console of a vehicle or in storage. The soft neoprene cover protects this slide and sights from dings, nicks and scratches. The form fitting Slideboot saves space in the rage bag or safe and as an added benefit the neoprene is not affected by oils so you can clean and treat your firearm and store it in a Slideboot without oils migrating to other surfaces within the safe. The custom fit the Slideboot stretches onto the slide easily and can be removed quickly for full access to the weapon.
The Slideboot line consists of seven custom sizes supporting the majority of striker fired and 1911 handguns available. Made from high quality neoprene Slideboot comes with a variety of colors and can be customized with logos to support agency, association or club activities.
“The Slideboot line fits extremely well into the Scopecoat family of products.” Terry Naughton, president of Scopecoat® explained. “Both product lines are American-made in our factory in Arizona. Both use high tech neoprene materials for a perfect fit. And, both provide excellent protection against damage, dust and moisture.
The addition of Slideboot supports our growing dealer network and the initial reaction at retail has exceeded our expectations. We are seeing Slideboot displayed on firearms in the gun counter and used for nightly storage protecting inventory investments. Seen in action by the counter staff the Slideboot becomes an easy accessory sale.”
Scopecoat® is expanding and dealer inquiries are welcome. Interested dealers can contact Scopecoat® via email at info@scopecoat.com or by calling 1 (757) 689-6064.
About Scopecoat®, LLC:
Scopecoat®, founded in 1994, designs and manufactures patented protective covers for sporting, combat, law enforcement, tactical optics and more. Scopecoat® protective covers are constructed of the highest quality neoprene, laminated with nylon to safeguard scopes and optics from dust, dirt, dings, scratches and moisture. 100 percent Made in the U.S.A. www.scopecoat.com
FOR IMMEDIATE RELEASE
Scopecoat® On the Move
Scopecoat®, LLC, moves company to Virginia Beach, Virginia and signs H&G Marketing for U.S. representation.
Phoenix, Ariz. (October 2015) - Scopecoat® LLC, makers of patented optics protection for transportation and storage, is moving the company headquarters and manufacturing to Virginia Beach, Virginia. The move from Phoenix, Arizona, to Virginia will not affect production or sales and is expected to be completed by end of 2015.
“Virginia Beach, Virginia, is a prime location for Scopecoat®,” Terry Naughton, president of Scopecoat®, LLC commented. “Not only is it my home, but it is the home of many leading companies in the tech, pharmaceutical, military, defense and government support industries. It’s conveniently located in the mid-Atlantic corridor that includes cities such as Richmond, Baltimore and Washington D.C. All current Scopecoat® products and new products on the horizon will continue to be made in America.” Another move to increase brand awareness is the signing of H&G Marketing as manufacturer’s representatives for Scopecoat® products.
H&G will work with distributors, buying groups, big box stores and dealers to expand product sales and provide valuable marketing insight into the various outdoor and professional markets throughout the United States.
“H&G Marketing is a leading manufacturer’s rep group in the outdoor industry,” Naughton continued. “A big plus is their reputation and experience of growing sales through the sales channel from the very top distributor to your local outdoor gear supplier.”
Scopecoat® is expanding and dealer inquiries are welcome. Interested dealers can contact Scopecoat® via email at info@scopecoat.com or by calling 1 (877) 726-7328.
About Scopecoat®, LLC:
Scopecoat®, founded in 1994, designs and manufactures patented protective covers for sporting, combat, law enforcement, tactical optics and more. Scopecoat® protective covers are constructed of the highest quality neoprene, laminated with nylon to safeguard scopes and optics from dust, dirt, dings, scratches and moisture. 100 percent Made in the U.S.A. www.scopecoat.com
FOR IMMEDIATE RELEASE
Eric Yeates Joins Scopecoat® as Vice President of Product Development
Yeates, formerly with Cannon Safe and BLACKHAWK!, brings 20-years of product development to Scopecoat®, LLC.
Phoenix, Ariz. (October 2015) - Scopecoat® LLC, makers of patented optics protection for transportation and storage, is proud to announce Eric Yeates has joined the firm as vice president of product development. Yeates comes with 20-years of experience within the shooting sports and tactical products industries. Recently, Yeates served as the vice president of R&D at Cannon Safe and the vice president of product development at BLACKHAWK! In his new position, Yeates will be responsible for developing and managing the growing portfolio of Scopecoat® products. Yeates’ proven experience in bringing industry leading products from concept to finished goods will allow Scopecoat® to rapidly expand its product offerings across multiple categories.
His technical, manufacturing and project management knowledge will be a significant benefit to Scopecoat® customers. “It is exciting to be part of the Scopecoat® team. I have used the products for years and I look forward to the challenge of further refining the existing line and bringing new products to the market,” said Yeates.
Terry Naughton, president of Scopecoat® added, “This role is critical in supporting the company’s plan for brand expansion and new product introduction. Eric’s understanding of our industry and his innovative product design capabilities will enable us to provide better solutions for our customers. I have worked with Eric in the past. I am excited that he is joining the team and confident that he will play a critical role in our growth going forward. We view this appointment as a commitment to the industry that new products are on the horizon.”
Scopecoat® is expanding and dealer inquiries are welcome. Interested dealers can contact Scopecoat® via email at info@scopecoat.com or by calling 1 (877) 726-7328.
About Scopecoat®, LLC:
Scopecoat®, founded in 1994, designs and manufactures patented protective covers for sporting, combat, law enforcement, tactical optics and more. Scopecoat® protective covers are constructed of the highest quality neoprene, laminated with nylon to safeguard scopes and optics from dust, dirt, dings, scratches and moisture. 100 percent Made in the U.S.A. www.scopecoat.com